One company ready to cut prices: Clorox
Published: January 10, 2009
At least one maker of consumer products is offering some good news for customers: price cuts.
Clorox’s chief executive says the company is rolling back most of its planned price increases, and says that more cuts are possible.
The range of Clorox products includes bleach, Brita water filters, Hidden Valley Ranch salad dressing and Fresh Step kitty litter.
As prices for oil, gas and plastics rose to record levels last year, most major consumer products companies raised their prices for a range of staples.
But now commodity prices are easing up.
The CEO says Clorox has already rescinded a 10 percent price hike on Glad trash bags.
And many of the increases Clorox planned for the first part of this year have been abandoned.
Analysts expect other manufacturers to join Clorox in cutting prices.



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