NBC refuses to air racy PETA ad during Super Bowl

NBC refuses to air racy PETA ad during Super Bowl
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NBC has rejected a racy Super Bowl ad submitted by People for the Ethical Treatment of Animals.

The video shows lingerie-clad models suggestively fondling vegetables interspersed with text flashes reading “Studies Show Vegetarians Have Better Sex” and “Go Veg”.

After the ad was submitted NBC responded that it “depicts a level of sexuality exceeding our standards” and suggested edits that could be made in order to make the ad suitable for the Super Bowl broadcast.

PETA refused to make the suggested changes.

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Reader Reactions

Flag Comment Posted by ash8874 on January 29, 2009 at 6:37 am
this is just stupid the tv companies allowed paris hilton to do exactly the same thing with a burger and didn't seem to have a problem
Flag Comment Posted by DAG on January 28, 2009 at 6:28 pm
PETA is again showing how useless they are. How much did they waste on this stupid clip? Where did this supposely data come from? When they start exposing dog and xxxx fighting rings, I might take them seriously.( the x's are for a word that will not pass the vulgarity check.)
Flag Comment Posted by LRB on January 28, 2009 at 2:24 pm
I am glad NBC has taken this stand from what seen the clip I would not want may young child see it what is wrong with PETA

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